The entire staff was amazing and endlessly answered her every question. She was no longer scared or nervous, she was thrilled she had a "tooth fairy dentist" and chattered non-stop about all things tooth fairy. Then the hygienist and dentist went about my daughter's visit and my daughter was almost a different child. I took my daughter to the dentist (of whom she has always been terrified) and the entire staff told her how they were one of the "tooth fairies" dentist and showed her the website, helped her make a log on (at no cost, and with my supervision), helped her pick a tooth fairy and write a short note to her telling her who her new dentist was and that she was nervous and did"Stacey" (her new fairy) had any suggestions for her to feel better. What is not included in this totally biased article is where this originated. The people behind the Real Tooth Fairies had better start saving the dimes under their kids’ pillows–hopefully no one with any sense will invest in this scheme. In recent years, Strawberry Shortcake and the Care Bears have both been revamped to become skinnier and more sensual. In addition to the obvious notion that commercializing every aspect of a childhood promotes an unhealthy consumerism, the makeover of the vaguely defined Tooth Fairy into a group of skinny, sexy fairies is in line with other depressing toys aimed at girls. We could come up with a list of time-tested characters, from Spiderman to Mickey Mouse to Tinkerbell to Spongebob, and I believe the tooth fairy, herself, as a character, literally stands at the same level of these kind of globally-recognizable characters. This is a huge, huge property and a huge character franchise, and the genius of it is no one’s really tapped into it the way The Real Tooth Fairies has. What if this moment of real-life magic that kids and parents already buy into could be captured into a Tooth Fairy brand that girls love? Yes-s-s! It’s another letter from my Real Tooth Fairy! … Wait a minute.
Here’s a segment:Ĭan you believe that a childhood character known by millions worldwide has not yet been licensed? Every night, millions of children around the world put a lost tooth under their pillow and wait for the Tooth Fairy to come. Oh shit, you know you’re in trouble when you piss off the Royal Council of the Real Fairyland.Īnyway, there is a transcript of the marketing video. I watched the video last week but, unfortunately, the video is no longer available online “due to a copyright claim from the ‘Royal Council of the Real Fairyland.’”
#Toothfairy games free#
The Campaign for Commercial Free Childhood found and posted a marketing video the Real Tooth Fairies company made for investors that noted the giant market potential of turning the beloved childhood icon into a line toys and outfits. So much is unnecessary here: The time traveling, the spelling of “elf” with two Fs, the transformation of the Tooth Fairy into–depending on your gender–a gaggle of babes in heels or a chipper boy band. Here is the girl version:Īnd here is the totally badass boy version:
The Real Tooth Fairies company has separate websites for boys and girls. Losing a tooth is not a gender-neutral activity. To fully enjoy trading a tooth for money, your daughter will require a special treasure chest, outfit, purse, and book set!
#Toothfairy games full#
The Campaign for a Commercial-Free Childhood discovered what may be the worst new toy of the year: The Real Tooth Fairies, an “immersive” Tooth Fairy experience that seeks to turn the simple act of leaving a tooth under one’s pillow into a world full of licensed products available for purchase!
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